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Apple used this tactic to put pressure on Google:

2013: Apple Makes Bing The “Default Search Engine” For Siri

https://searchengineland.com/apple-makes-bing-the-default-se...

2017: Apple switches from Bing to Google for Siri web search results on iOS and Spotlight on Mac

https://techcrunch.com/2017/09/25/apple-switches-from-bing-t...

Hard to know if the AI features of Bing are the key factor here for Samsung, or just a handy excuse for Samsung to renegotiate pricing with Google.



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