Ehh. Having copy that tailors itself to my geolocation to try to make my think he’s personally interested in my location comes off as low-sophistication pandering, gives me the wrong feeling.
Welcome to SEO and internet marketing. Utilize any psychological tricks in your arsenal to get those conversions up. Regardless of that, I second this recommendation. Neil has been in this game for a very long time. He's probably the most well known public facing personality in SEO. I don't even like him personally, because I witnessed him buy and rebrand a tool I used to love (ubersuggest), but I'll still give credit where it's due.
