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This is something I said, but didn't explain well in the thread about Bluesky using domains as handles. You did a much better job of explaining it in your article. Being able to adjust the moderation rules to fit specific scenarios is useful.

I also think the use of domains could have a significant impact on the quality of online discourse because building a good reputation on a domain and having that transferable anywhere on the internet is a lot more valuable than a handle that's only usable within the silo of a single company.

Sub-domains add another layer where the owner of the top level domain has incentive to make sure they're not bringing bad actors onto the network because moderation could be enacted against the base domain, not just individual sub-domains.

Domain based attestation could also drive significant change. Imagine a system where spending money at a reputable company gave you a digital token / receipt that you could attribute to a domain (aka identity) as a way to attest to that domain being a good participant.

The attestation wouldn't cost anything beyond what you're already spending, but it's valuable because it demonstrates you're spending real money somewhere and attributing it to an identity. That doesn't scale well for bad actors running millions of bots because someone like me might have thousands of dollars of spending per year that I can attribute to my reputation or the reputation of someone I've had a good interaction with and bots can't throw that kind of money away. IE: It's a good indicator that a domain / identity isn't a bot, spammer, jerk, etc..




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