Is LLM traffic counted in that? Google’s share of the traffic won’t matter much if there isn’t much overall search traffic left (and everything gets swallowed by LLM traffic)
LLMs being complementary and not competitive is hard to believe. It’s not an exact substitute for search but there’s a massive overlap.
LLMs are basically search 2.0. They will eventually swallow search and can and will do so much more. Especially at the rate the technology is progressing.
They have also simultaneously introduced a new natural language user interface to technology. Before it is mouse and keyboard command, now it is natural language commands. Maybe not so relevant to the google ad revenue topic at hand though.
Bing exposes both chat and search via a common webpage afaik. Not sure if there's been a notable drop in overall search volume.
> LLMs are basically search 2.0. They will eventually swallow search and can and will do so much more. Especially at the rate the technology is progressing.
this is a possibility but it is far from clear that it is so.
> Especially at the rate the technology is progressing.
LLMs being complementary and not competitive is hard to believe. It’s not an exact substitute for search but there’s a massive overlap.
LLMs are basically search 2.0. They will eventually swallow search and can and will do so much more. Especially at the rate the technology is progressing.
They have also simultaneously introduced a new natural language user interface to technology. Before it is mouse and keyboard command, now it is natural language commands. Maybe not so relevant to the google ad revenue topic at hand though.