This story is not from 2011. Sterling first published it in a Japanese sci-fi magazine in 1998, and then in English as part of his collection of short stories "A Good Old-fashioned Future" in 1999.
Sterling is probably the most accessible and most on-the-money writer of the cyberpunk era.
Bruce Sterling consistently had some of the most far-out and far-sighted ideas. This old comment - pre-ChatGPT! - points to one of his stories written in the 1990s: https://news.ycombinator.com/item?id=18546242
Just a casual paragraph, but rich with prescience!
Sterling is probably the most accessible and most on-the-money writer of the cyberpunk era.