“SEO aggregators like Google” exactly. Google was so much better than alternatives that it quickly came to dominate the market and ads. Now we’re living the natural outcome of this monopoly: stagnation, virus ridden content, impossible to use efficiently. Google was like this when there were other competitors to finding information. But every serious competitor has been trying to build a walled garden (Prodigy 2.0). I hope that LLMs are good enough that there are many of them and therefor no one to rule them all.
