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Just to be clear, the competition was coming. Now the competition is here.

There are even more competitors coming too.

What you are referring to is the Veblen good effect Tesla has. You think that the brand is beyond competition, which I unfortunately agree with. People buy feelings, and there is a feeling when you buy an Elon Musk product.




> People buy feelings, and there is a feeling when you buy an Elon Musk product.

After his acquisition of Twitter there's a feeling alright. Just not the one there used to be.




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