> In the late 60s folks wanted to be a bit different, pushing against the conformity of the 50s. And they did that in part by… buying novel frozen food?
Home refrigerators were still fairly new. A quick google indicates that "a refrigerator in the home" became a standard thing in the US in the 1940s. 1960s seems a bit slow (maybe the war got in the way?), but not every innovation is instant, and in this case the "innovation" is not the refrigerator itself, but the "frozen pizza rolls", second-order effects, the structuring of new products around the common availability of the home refrigerator. The platform precedes it, just like you don't have a mass-market app store before the iPhone.
> and in this case the "innovation" is not the refrigerator itself, but the "frozen pizza rolls", second-order effects, the structuring of new products around the common availability of the home refrigerator.
Are the pizza rolls structured around the availability of a freezer, or of a microwave?
Home refrigerators were still fairly new. A quick google indicates that "a refrigerator in the home" became a standard thing in the US in the 1940s. 1960s seems a bit slow (maybe the war got in the way?), but not every innovation is instant, and in this case the "innovation" is not the refrigerator itself, but the "frozen pizza rolls", second-order effects, the structuring of new products around the common availability of the home refrigerator. The platform precedes it, just like you don't have a mass-market app store before the iPhone.