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Missed a few:

- Are we a net benefit to the poorest of our customers?

- Do we create pro-social interactions by default?

- At maximum scale do the incentives of our shareholders, employees and customers align?

- Are we thinking holistically about possible externalities?

- What are the second and third order effects of our success on the broader society

- Are we intentionally skirting or exploiting gaps or absences in democratically run communities in order to gain market share?

etc...



>Is there some non-economic outcome you're trying to support by investing in this company? Is the investment really the best way to achieve this?




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