I don't think it's any coincidence that I remember 1998-2004 as the era when "Little" Google consistently wowed me, as a user, with every product, every feature, even every verbal statement that you made.
The specific feeling of trust that I had during that time, due to an impeccable track record - trust that they would always do what I intuitively perceived to be the right thing, is long gone. Whether it's the all-holy SERP, or the grand strategy, my highest hope is that further decline will be as slow as possible. I do not believe that it is possible for any company, under any circumstances, to grow that large without losing its way. It's simply the nature of human organizations.
The specific feeling of trust that I had during that time, due to an impeccable track record - trust that they would always do what I intuitively perceived to be the right thing, is long gone. Whether it's the all-holy SERP, or the grand strategy, my highest hope is that further decline will be as slow as possible. I do not believe that it is possible for any company, under any circumstances, to grow that large without losing its way. It's simply the nature of human organizations.