Yeah, when the “site:” search hack doesn’t get me an answer and I fall back on the normal SERPs, most of the time the top several results are all:
“Authoritative title that references my exact search” -> page body restates my question, gives an oddly reworded summary of Thing in Question #1 -> “some people online have said” followed by snippets lifted from the ether -> repeat for Things 2,3,etc -> “our suggestion is to look at the features and decide based on what other customers/users are saying”
It’s perfected vapidity wearing the skin of an editorial review site and takes a LOT more cognitive load to suss out the phoneyness compared to the last time the SERPs were packed with spam (~10 years back).
“Authoritative title that references my exact search” -> page body restates my question, gives an oddly reworded summary of Thing in Question #1 -> “some people online have said” followed by snippets lifted from the ether -> repeat for Things 2,3,etc -> “our suggestion is to look at the features and decide based on what other customers/users are saying”
It’s perfected vapidity wearing the skin of an editorial review site and takes a LOT more cognitive load to suss out the phoneyness compared to the last time the SERPs were packed with spam (~10 years back).