If the plant based meat alternatives ever got around to actually being substantially cheaper than meat, this would likely be mitigated to a large extent.
Beyond Meat's revenue has actually been declining YoY, which was surprising. It turns out people aren't very excited about paying more for an imitation version.
"Plant-based diet" != "Plant based meat". I wish people learned at school how to cook a vegetarian meal. You don't need meat to make something delicious, you don't need meat to get the required amount of protein, it's all bullshit. You get everything you need from non-animal sources.
The average person isn't going to give up the taste of meat. If you want to solve problems, work within the realms of the actual constraints. It's far easier to make plant based meat cheaper than to change the taste preferences of billions of people.
No, the obsession over “meat like” is counterproductive. No “meat” anything. As soon as you make something comparable, no one is going to switch unless it tastes a multi-times better than it’s comparable.
Just make nutritious non-meat food that’s delicious and doesn’t impact global ecosystem.
As a non-meat eater, I have zero desire to eat meat — unless I eat some plant-based meat, which then oddly makes me think meat would taste better, even though idea of eating meat literally makes me sick.
As a non-meat eater where the idea of eating meat literally makes you sick, you're not really qualified to talk about what the rest of us meat-eaters would need to switch to more plants. People would absolutely eat more of it if it tasted just like meat and was the same cost or cheaper.
They won't if it doesn't hit the same craving or is more expensive, as we've seen.
> you're not really qualified to talk about what the rest of us meat-eaters would need to switch to more plants
Don't forget that most of those non-meat eaters were in fact meat eaters before.
> They won't if it doesn't hit the same craving
Stop drinking sugary drinks, and cravings for them will, in time, stop. Stop eating meat and dairy, and those cravings will stop too. It takes maybe few weeks, but after that ... you may even find it repulsive, however alien that thought might seem to you now.
> or is more expensive, as we've seen
It may be, it depends on you and on what you choose to eat. You'd find most vegans in the poorest countries.
There's no reason why vegan diet should be more expensive than animal based one. The variety of available processed foods goes up, and prices are being driven down by increased production and demand.
If you're used to cooking your own meals, you can expect to lower your grocery bill. Beans, lentils, peas, tofu, all that is cheaper than meat. Cheeses and yoghuts are more expensive in my area, but you can make it easily from plant based milks youself (it's not so hard or time expensive).
Thanks, agree with all your points, though at some point unless others are agreeing with me, 100% sure it would feel like I am dead set on my position, which I am not, and happy to reasonably assess any points made by others.
I remember reading that growing meat is one of the most inefficient methods to produce food, in terms of time, energy and money required. I guess making it even less economical is what could drive a natural transition towards more sustainable/efficient sources.
Beyond Meat's revenue has actually been declining YoY, which was surprising. It turns out people aren't very excited about paying more for an imitation version.