I can't recall any specific details, but the general gist would be akin to someone telling you that they are working on a deal with XYZ for a multi-year program and they would have told you on Thursday but their flight was delayed in Houston due to a freak snow storm.
I think this tactic works because gullible people are distracted by the idea of a freak snow storm in Houston, and more critically minded people focus their bullshit detector on the 'snow storm in Houston' story instead of the 'multi-year program' story.
I think this tactic works because gullible people are distracted by the idea of a freak snow storm in Houston, and more critically minded people focus their bullshit detector on the 'snow storm in Houston' story instead of the 'multi-year program' story.