On: Reacting, Responding & Initiating

Marketing guru. Sold YoYoDyne to Yahoo in the first dot-com bubble (hmm, that sounds familiar ;-)), became Yahoo's VP of direct marketing, published a bunch of short & pithy marketing books, and now blogs a lot of largely-content-free-but-occasionally-insightful posts.

Only the last three (not counting Meatball Sundae) are short and pithy. Some of his earlier books are legitimately pretty good.

"Short and pithy" and "legitimately pretty good" aren't mutually exclusive. I actually like a lot of his later books. His blog posts are pretty inconsistent, though.