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The most charitable explanation for this seems to be that they don't want to damage their brand by having a less-than-perfect product. Fine. So "spin it off", give it a new name, and then ignore it while it continues to generate revenue for years and years.

They're dramatically underestimating how much the average user dislikes change. It doesn't matter if Campaign Monitor is better -- some of your users would have gladly stuck with the old way simply because it's the old way, and they were probably pissed they had to learn something new.

Letting the product coast isn't cheating your users. It's simply offering them one more option.




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