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It's classic market segmentation.

They'll be happy to let use the fonts for whatever you want but you'll have to pay more.



Market segmentation makes sense in principle. If Joes Bait & Tackle shop wants to use your font, it makes sense that Joe should pay less than Google. Unfortunately, for an intangible digital thing like a web font, coming up with a payment scheme leads to all kinds of absurdities.

That said, I think once you get to pre-paid expiring page views, that's a sign that we've entered the realm of insanity.




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