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And "fulfilled by Amazon" or even a product shipped without Amazon's involvement at all comes from supermarkets. In the chips and snacks aisle, that section full of Frito-Lay products or soft drinks (come to think of it, Pepsi owns Frito-Lay): the store rents our a section of the aisle and it's managed by the manufacturer: their truck shows up and the truck driver restocks that section of the shelving, rearranges the product, etc.

The store is essentially just collecting rent and selling the goods on consignment. Amazon does the same and you know, doesn't provide any real support for those sales.




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