I think, more than anything, the name has to follow the two-syllable rule. Tumblr. Twitter. Facebook. Olark. Reddit. Slashdot. Google.
If a company does have a longer name, users will end up coming up with a two-syllable nickname. For example, Huffington Post -> Huff Po.
Lots of folks try to name their company after what it does, following the FreeCreditReport.com model, but it's kinda lame and not very memorable, especially if you're getting started.
If a company does have a longer name, users will end up coming up with a two-syllable nickname. For example, Huffington Post -> Huff Po.
Lots of folks try to name their company after what it does, following the FreeCreditReport.com model, but it's kinda lame and not very memorable, especially if you're getting started.