Actually, it's not only that Netflix is popular, but also that Netflix content is heavy... so fewer user are generating more IP traffic comparing to another website as popular as Netflix
Anyway, in the end, the ISP may just "limit Netflix bandwidth". Then he will lose some customers (changing ISP)... but Netflix will lose some customers too (leaving Netflix because of bad quality compared to another content provider). This would be a lose/lose game
Or both may agree to share a part of the burden of "heavy contents", most for ISP et a bit for Netflix
I bet a lot of ISPs are also selling TV services and cord cutting is hurting their business.
So they got creative and figured out they can ask for a Netflix tax to make it seems like it's fair compensation for the "huge" bandwidth the service is consuming.
>Actually, it's not only that Netflix is popular, but also that Netflix content is heavy... so fewer user are generating more IP traffic comparing to another website as popular as Netflix
If that is your argument, then the entire subscription contract with the ISP is inherently fraudulent as they are advertising a service that they are incapable of providing. Instead of throttling netflix, customers should be suing their ISP for defrauding them.
Anyway, in the end, the ISP may just "limit Netflix bandwidth". Then he will lose some customers (changing ISP)... but Netflix will lose some customers too (leaving Netflix because of bad quality compared to another content provider). This would be a lose/lose game
Or both may agree to share a part of the burden of "heavy contents", most for ISP et a bit for Netflix