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Even if nice guys do "win-out" eventually, how exactly would this happen in a start-up? If a Jerk-Aggressive-Dominant team builds a great product and becomes the top of the pyramid by acting like assholes, when is it that they get replaced by nice guys?

I just don't think business works like that.



I think the Jerk-Aggressive-Dominant team ends up making a big PR goof causing customers to jump ship.




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