I'm curious though - if I'm a skilled person who wants to find "a place worth working for" how would I do that? Especially in a remote work world? Most of the places I've worked over the years are smaller and more niche companies and teams that I wouldn't have known to look for if I didn't already know someone working there.
If you're a small company who has tapped out their current team's referral network, how do you get out the word that you're a good place to work, and how would people find out that you're a good place to work?
>If you're a small company who has tapped out their current team's referral network, how do you get out the word that you're a good place to work, and how would people find out that you're a good place to work?
One thing I might do is have a blog which had genuinely interesting content that's both related to what the company does and working there.
Perhaps, but I don't make a habit of reading blogs about jobs I don't currently have from smaller companies. Not that I have anything against them, but you still have a discoverability problem.
But that's the problem though. At that point you either have to have one of the top 10 smartest and most interesting people in your field willing to write for you and bring their clout to it, or you have to have a network already strong enough to bring in the staff you need. It's almost literally impossible for that to be the case outside of a tiny set of companies, and that's why the current hiring system exists.
If you're a small company who has tapped out their current team's referral network, how do you get out the word that you're a good place to work, and how would people find out that you're a good place to work?