The very first line of the article[1] calls it out, "....for enterprise-grade deployment pipelines." So I guess it's relevant for Fortune 500ish companies.
That said, a base version of this pipeline is very useful even for a small startups. I concede that it takes a bit of time (took me about a week) to setup end to end. By end to end I mean beginning with empty AWS account to setting up VPC, ECS, CloudFront, Fargate, Codepipeline and so on. But once set you don't have to touch it for months on end. Scaling up/down, if needed, is as simple as minor config change.
That said, a base version of this pipeline is very useful even for a small startups. I concede that it takes a bit of time (took me about a week) to setup end to end. By end to end I mean beginning with empty AWS account to setting up VPC, ECS, CloudFront, Fargate, Codepipeline and so on. But once set you don't have to touch it for months on end. Scaling up/down, if needed, is as simple as minor config change.
[1] https://aws.amazon.com/blogs/aws/new_deployment_pipelines_re...