John Doerr: 10 ways for companies to stay afloat in rough times

[jasonlbaptiste]

http://venturebeat.com/2008/10/29/john-doerr-10-ways-for-companies-to-stay-afloat-in-rough-times/

[skmurphy]

Renegotiate any contracts that you can. Everything is negotiable.

If this means that you are no longer viewed as trustworthy the money you save may not amount to much. When everyone is hurting be very careful about the contracts you enter into but be even more cautious about breaking your word. Goodwill and reputation are very hard to recover once lost.

[dmix]

Yawn ...another "startup recession" article driven by originality and sound advice... or maybe not.

[netcan]

Offer people equity instead of cash e.g. in place of bonuses. (You can do this with outside vendors as well).

Well, shouldn't that be harder to do in this market? I guess it's a close relative of raise capital at eny cost.