My point is that people don't go to these places because they're convenient - if you're trying to compete on convenience then you're going against the Keurig on someone's countertop.
My guess is the market of people who want better coffee than a kcup/nespresso pod, are willing to drive to get it, and don't want to wait in line is quite small with low margins.
My guess is the market of people who want better coffee than a kcup/nespresso pod, are willing to drive to get it, and don't want to wait in line is quite small with low margins.