I'm not able to read the article. The website must be getting overloaded with HN traffic.
But it seems like a simple purchase of a big bag of coffee would trounce any delivery service. All the extra human labor costs are removed. No logistics issues. No timing issues on the delivery.
Yes you need to brew yourself, but that's pretty much a solved problem. You can make a high quality cup of coffee with a small upfront cost in equipment. The few minutes of time spent grinding/brewing might be less than the time spent looking for the delivery to arrive.
So, what I'm trying to say is.... yeah it sounds like a tough business to break into. You'd need to be Walmart-huge to make slim margins worth it.
But it seems like a simple purchase of a big bag of coffee would trounce any delivery service. All the extra human labor costs are removed. No logistics issues. No timing issues on the delivery.
Yes you need to brew yourself, but that's pretty much a solved problem. You can make a high quality cup of coffee with a small upfront cost in equipment. The few minutes of time spent grinding/brewing might be less than the time spent looking for the delivery to arrive.
So, what I'm trying to say is.... yeah it sounds like a tough business to break into. You'd need to be Walmart-huge to make slim margins worth it.