I like the idea of advertising on coffee cups in general, and I think the coffee house crowd is a good target demographic for charities. I'm curious, however, why you chose to operate as a non-profit catering to a niche charity market rather than operate as a for profit that caters to everyone.
As a for-profit, I would think you could have a greater impact with an expanded customer base (= greater awareness) and could subsidize your charitable endeavor with the for profit business. You could perhaps even organize it as an L3C (http://en.wikipedia.org/wiki/L3C).
Haha. Yeah I noticed it right after I posted. I did read the entire blog post though before commenting. I didn't realize they did online advertising until after I went to the main website.
I guess I was misled by the coffee cup with what looks like an advertisement on the sleeve.
Yeah, it's great. It is already being done, but that doesn't mean there's not room for more competition. You could probably outsource the printing and I still think the coffee house crowd is the right demographic for charitable advertisements.
As a for-profit, I would think you could have a greater impact with an expanded customer base (= greater awareness) and could subsidize your charitable endeavor with the for profit business. You could perhaps even organize it as an L3C (http://en.wikipedia.org/wiki/L3C).
I'm not trolling. I'm genuinely curious.