That's an interesting idea, I'll give it a read. The big problem I see right off the bat is lack of available talent and hiring pressure, but I reserve my judgement.
I'm editorializing a bit, his formulation of the idea is a little different from mine, but enough time in the industry makes it hard not to conclude that something is eroding the professionalism of the field, and I think his ideas about what it is are probably, if wrong, at least wrong in a very interesting direction.
