I wholeheartedly agree with you about queuing theory, and can't not think of it every time I'm in line somewhere. But apparently they needed to study up on the fallacy of personal choice, which pervades US culture.
It's the same reason Southwest has open seating. When people choose their own seats, they stick to them hard. Whereas often on a plane with "assigned" seats, there will be a bunch of people trying to swap with other people (window for aisle, let me sit next to my buddy, etc), which interferes with the new people boarding.
It's the same reason Southwest has open seating. When people choose their own seats, they stick to them hard. Whereas often on a plane with "assigned" seats, there will be a bunch of people trying to swap with other people (window for aisle, let me sit next to my buddy, etc), which interferes with the new people boarding.