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You likely have to go on a hiring spree and pay large bonuses to stay competitive when others are doing the same. Without the benefit of hindsight it was not obvious that the free money era would end so abruptly. Even the Fed did not expect to raise rates until 2023. It has been about the length of one finance professional's career since the Fed was last forced to hike into a growth slowdown, so few have experienced this environment.

Apple stands out as the contrarian that didn't panic hire. They will probably come out ahead at the end of all this as their reward.




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