which is odd, as I've been playing with home LED lighting searching for non-Hue lights. not one of them and their accompanying software can hold a candle to what the Philips Hue app and control of the lights can do. Hue may be more expensive, but the hassle free and ease of use goes a long way.
The relatively smaller no. of people would put up with the quirks of speciality wonky software as long as it get the job done somehow, but the much larger no. of average consumers won't put up with a buggy software that fails to make the bulb do what they want. So better UI, better testing and so on.
What a shock. Wish I knew what internal culture/decision making process, lead Philips to such horrid everything software.
It's a teaching moment for others.