One of the things I wanted to do was understand who our customer was. They had really no idea. Waivers are all digitalized and ask for the basics: name, date of birth, where you're from, emergency contact. I use a "gender API" to get the gender of the rider the best we can, and from there we have learned a lot about who our typical customer is.
Some fun factoids:
* typical rider is 35-44. Less than 10% of riders are under the age of 24,
* about half of people book when they're in Mexico
* average lead time is 7 days
* about 66% of riders have riding exp; about 33% consider themselves "novice" or "expert" riders
Question is how sustainable is that. If you get bored at some point, who will be able to take it over. RoR is a reasonably safe and stable stack from the PoV of software devs, but the discussion above about facebook makes me wonder if they'll end up in 10 years with a website 'stuck in 2020'.
Some fun factoids:
* typical rider is 35-44. Less than 10% of riders are under the age of 24,
* about half of people book when they're in Mexico
* average lead time is 7 days
* about 66% of riders have riding exp; about 33% consider themselves "novice" or "expert" riders
* 45% of riders are male, 55% are female
* 1 rider reported they are from Antartica