On: How to own an airline in 3 easy steps and grab the...

[peteforde]

This is a genuinely clever reply.

I do wonder what a linguist would suggest about these two uses, though. English is a language in which context often changes outcomes.

[refurb → peteforde]

It’s clever if you’ve never heard of context.

[lightmyst → refurb]

It's not clever if you've never heard a joke.