Amazon is not irrelevant in The Netherlands. They just are not the dominant #1 because of a previously existing competitor (Bol.com). Which has a large enough company backing it up (Ahold Delhaize) after they got acquired and had a foothold before Amazon had (Bol.com started with books and wasn't profitable for a long time). They're doing the same shit as Amazon (third party sellers, including drop shippers and such), but more fair. See this article about Amazon possibly being accountable for fake articles being sold [1]. Interestingly, the article also describes Bol.com is way more fair about it selling via a third party than Amazon.
[1] https://blog.iusmentis.com/2023/01/10/amazon-mogelijk-aanspr...