Its funny that you mention that, I talked with someone who kept referring to Yahoo as the 'premier digital media company' and I finally stopped them and said, "What exactly do you mean when you say that?"
I was curious because I could not think of any interpretation where that statement made sense. When I hear the phrase I might think "Apple" or iTunes/iPod or "Amazon" for e-books, but on a multiple choice question "Which of the following companies is the premier digital media company?", Yahoo! would have been the first company I would mark off as not being it.
That being said, perhaps it helps frame the challenge for Scott, which is to help Yahoo! regain its corporate identity.
I was curious because I could not think of any interpretation where that statement made sense. When I hear the phrase I might think "Apple" or iTunes/iPod or "Amazon" for e-books, but on a multiple choice question "Which of the following companies is the premier digital media company?", Yahoo! would have been the first company I would mark off as not being it.
That being said, perhaps it helps frame the challenge for Scott, which is to help Yahoo! regain its corporate identity.