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During that era, MacOS suffered from a severe lack of third-party software. This was the biggest thing keeping customers from purchasing Macs. Computers are only useful if they have software.

But lack of software wasn't an issue for websites, since Safari could, in theory, run any website as well as any Windows computer could.



Same strategy as Google in the chat space.

Promote standards as an incumbent, then closed solutions once you reach a sufficient market share.


Google also has another strategy: push and promote non-standards as if they were standards by publishing their specs in the form of a non-binding document on w3c.

Example:

- Already shipped in Chrome and advertised https://web.dev/webtransport/

- Status: Working Draft https://www.w3.org/TR/webtransport/ which means it not even close to being a standard (see why here: https://www.w3.org/2021/Process-20211102/#w3c-recommendation...)




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