The EU regulators have been remarkably consistent in their rulings. The GDPR is quite clear that tracking for advertising purposes requires explicit consent and an opt-out. Meta's case has always been relying on a very generous interpretation of the 'contractual necessity' clause of article 6.
The only source of unpredictability is the apparent collaboration between the Irish regulator and Meta - this is the 4th time in a row they've been overruled. Much like our overruled tax arrangements we're apparently bending over backwards to keep tech multinationals happy for as long as possible.
The EU regulators have been remarkably consistent in their rulings. The GDPR is quite clear that tracking for advertising purposes requires explicit consent and an opt-out. Meta's case has always been relying on a very generous interpretation of the 'contractual necessity' clause of article 6.
The only source of unpredictability is the apparent collaboration between the Irish regulator and Meta - this is the 4th time in a row they've been overruled. Much like our overruled tax arrangements we're apparently bending over backwards to keep tech multinationals happy for as long as possible.