This is interesting and topical considering what's happening in places like Twitter..
..And the one thing that might have saved Southwest in the past, its ferocious employee loyalty and willingness to go several extra miles when the shit hit the fan because they knew they were being taken care of, has been utterly destroyed by the new management.
People were loyal to Herb (not SWA) because Herb was loyal to them. Herb’s gone, loyalty’s gone.