I know. But their "$99 then $49/year" price is somehow off putting to me. Now I know this is stupid. Because before this model was en vogue I bought a lot of software (Omnifocus for example, or 1Password) and I bought paid upgrades every time there were some available. But this "you just pay $49/year to get upgrades" is somehow psychologically completely different for me. I know it's pretty much the same - but the subscription-feeling of it is off putting. Can't really explain it - just a dumb me thing I guess.
Honestly, I think Agenda [1] had a brilliant take on this - a free version with baseline features, and a continual improvement of "Pro" features. Pay for it once, get all the current pro features plus whatever they release as pro in the next year. Then your feature set freezes at that level, and whenever you feel like they've added something worth the pro price point, you pay for the catch-up and another year.
They get to maintain one version of the app, with a reasonable number of feature flags, and users get to pay when something adds value.
