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Something worth thinking about in this context, is that businesses simply must exist in a community of some kind. When you start a small business in your local community, you have a pretty good idea of the appetite, and space for, the product you are selling, you just have to win the popularity contest and then make the financials work.

For digital nomads, that community has to be online, which is a difficult landscape. You are competing with every online business across the globe, and it's difficult to gauge the desire for what you're selling. Just being online won't do it, and even if you find some customers, have you found all of them? Maybe you missed a connection to a broader community that needs what you sell. You'd never know.

But from my thrown made of failed SaaS products, the biggest mistake I see solo-entrepreneurs make, often they don't know what they're selling. They know what they're building, and they conflate their solo-SaaS business with venture capitalist powered startup. VC startups aren't businesses yet, they're proto-businesses, they can afford to be a lofty idea and the money can happen later. Solo-entrepreneurs, you don't have that luxury. You have to have the "business" part, the money flow, figured out already.

My advice for someone who is trying to bootstrap a solo-business on the net: have a product that someone can buy as soon as you quit your paying job. If no one can give you money, you're just counting down the days until you can even begin being a business.




Great advice, thanks!




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