It's pump and dump with a fresh coat of paint. In 2005 I ran WorkZoo (a job search that competed with Indeed) and we were hot stuff just after Google's IPO. Vertical search was going to be the 'next big thing'. We had a group approach us wanting to reverse merger us onto the public markets clearly to pump the stock post the Google IPO hype. We told them what they could do with their idea. Honestly I'm far happier being able to look myself in the mirror and smile than having potentially profited from crap like that.