This seems like a candid business effort in itself - develop a small web business/app over the course of a month and sell it early for a quick, cheap exit.
It's not really a bad idea if trying to raise some money for a very strong idea, if you don't mistakenly sell it like everything else that is.
Hmm, did the auction start before the TC article, or after?.
Seems like an incredible steal right now at $7500 with such a positive TechCrunch writeup and all the associated buzz that is sure to follow. I wonder where the bidding will end...$100K?
It's not really a bad idea if trying to raise some money for a very strong idea, if you don't mistakenly sell it like everything else that is.