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From what I understand, the Russian market has a lot of tech-savvy users but disposable income is lower. If you didn’t price your app for the Russian market, it was more likely to get pirated or cloned. Similar caveats in certain parts of eastern Europe. At least, that was the justification I’ve heard.

Different story in places like Africa, where you often make a completely different app to contend with things like data caps and slow networks (e.g. Facebook Lite).



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