On: Let's Be Serious: Online Display Ads Will Fall Sharply In 2009

[abstractbill]

I talked to a guy recently who had a plausible-sounding theory that ad spend won't drop hugely, but it will be spent in fewer places - the bigger, "safer" sites.

[tom_rath → abstractbill]

The "bigger, safer" sites do not include Google's Content Network.

Our ad spending is going to remain about the same, but it's going to be targeted much more narrowly.