SBF is probably paying for the best personal brand repair money can buy. He knows if you can achieve the cult like following of Elon or Trump you can become untouchable with the right bribes.
His PR team bought the New York Times. It's ludicrous to think that they're giving him this positive treatment without bribes. Well, not bribe-bribes, of course, but rather the kind of bribes that very rich and well-connected people can afford.