Because I'm struggling to think of anything in recent years, and most of the things they do try to launch tend to flop, even if the initial idea is pretty good.
Meanwhile, all their successful products and services have been around a while now. Search was 1997, Blogger was 1999 (not initially by Google), Gmail was 2004, YouTube and Maps were both 2005, Google Docs was 2006 and both Android and Chrome were 2008. So where's the next big hit? Is one even possible with Google's attitude of "if it doesn't succeed in a few months, kill it"?
What is likely to be their next successful story out of the things they worked on recently?
For hardware, I think all of the following could be considered a success:
- Pixel phone
- Chromecast
- Chromebooks (as school computers)
For software:
- Youtube TV seems to be a massive hit.
- Google Classroom has a lot of users in the ed tech space.
- Just in my social circle, I'm noticing more and more people using Google Photos in the past few years (even iOS users). I think might be due to growing usage of Google One.