Disagree with this. Companies like Microsoft, and Zoho provide these types of tools as part of a broader subscription. For $5/user, I can get email, MS Teams, cloud storage, a tool similar to this, plus tons more.
Because no indie dev can compete with big co when it comes to pricing. It’s just a race to the bottom.
Where you have a chance to compete is by offering a differentiated service like q boutique company.
I don’t want to get customers that will complain about paying an extra $6. These are the people that will complain about minor things and just cause trouble. Raising prices will get rid of these problematic customers. People that really see the value of a bespoke solution will still pay for it
Why would I pay $12/user just for this tool?