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"According to calculations by the research firm IHS iSuppli, the $79 Kindle costs Amazon $84 to make. That sum does not include research and development, shipping or, with a third-party retailer, the wholesale discount. Add these up, and Amazon might be losing as much as $20 on every $79 Kindle sold at, for example, Best Buy."

The $79 Kindle is subsidized by advertisements, although I'm not what % are Amazon ads and what % are 3rd parties. Ad-free costs another $40.



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