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One of the authors, Ares2, gave some details on how it works technically. https://adblockplus.org/forum/viewtopic.php?f=1&t=8872&#...

There is a whitelist, mentioned in the FAQ, which lists a few companies which made it there: https://easylist-downloads.adblockplus.org/exceptionrules.tx...

Additionally (but the FAQ omits to mention it), a business partner of ABP can obtain a key - adding <html data-adblockkey="XXXXXKEYXXXXX_XXXXXSIGNATUREXXXXX"> to his page, which will whitelist the content.

The main author Wladimir Palant then replies to the transparency concerns raised on the thread about this solution:

"Adding each domain name to the list individually simply wouldn't have been possible. The implementation is pretty complicated to make sure that this feature doesn't get abused - only one company can use this filter (because they have the corresponding private key) and we have a contractual agreement with them concerning how they can use it."

"We hope that the demand will be high :)"



That is incredibly interesting. That essentially boils down to "make ads that don't piss off users, or be blocked".

I think this is a viable truce between people who hate ads and people who make ads. The only people who suffer from this on-going war to increase the snr of the Internet are website owners themselves.


I read that as "Make a contractual agreement with us or be blocked".


The contractual agreement is mainly "don't piss off users, and we WILL enforce this if you fail".




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