I think it’s effective because the message is simple and scaled in coordinated fashion. To effectively answer to such an attack you need to massively distribute among the users refutals to every part of the attack message, with reputable sources and it needs to be brief enough so people don’t lose interest halfway. It could take a form of browser extension or a separate site with a dialogue tree of sorts where one participant is propaganda bot and the other the site user. Then users need to publicly post these (i guess you can ask fellas for help?).