Major vendors have realized this as well, and are putting less information in their emails as a result.
If you’re my customer and a Gmail user and I send you order details, financial/credit info, any number of things I might know about you that Google might not know already, Google learns that about you from me.
Instead, I’m going to send you an email that prompts you to come back to my site or app to get your tracking number or flight info or whatever.
It might not be some other communication service that kills email, but rather apps and push notifications trying to outmaneuver Google.
I don't know what you're talking about. I get order confirmations from retail stores all the time with full details of my order, every item listed in full detail, last 4 digits of credit card used, etc.
I see no change in this over time, nor do I know why companies would even care that an e-mail provider (including Google) would be able to read that information. I don't think this phenomenon exists at all.
The only thing I can imagine you referring to is companies having the tracking link open to their own page rather than directly to UPS/FedEx etc., but that's for totally separate reasons that you can see from Narvar's marketing.
> I see no change in this over time, nor do I know why companies would even care that an e-mail provider (including Google) would be able to read that information. I don't think this phenomenon exists at all.
Thanks, but so as far as I can tell from that, Amazon is the only company to have made this change, and it's pure speculation as to why.
I just checked my e-mails, and Target and Wal-Mart still include an itemized list in your order confirmation e-mail. So does Best Buy, J. Crew, GAP, Shopify, eBay, and literally every other store I order from.
So a single company made this change, and nobody knows why? That's not a phenomenon or trend.
I never thought about it like that. I've always considered it inconvenient to not have my order details in my email history when I do a search of all emails looking for when I bought a thing or something. Especially if I dont remember where or what.
I do appreciate the privacy that can come with that. However I think I still prefer being able to search my email history for receipts and other info. Or at least opt into receipt coming in email.
I'm too lazy to catalog things manually but I do on occasion want to search for things a little easier.
If you’re my customer and a Gmail user and I send you order details, financial/credit info, any number of things I might know about you that Google might not know already, Google learns that about you from me.
Instead, I’m going to send you an email that prompts you to come back to my site or app to get your tracking number or flight info or whatever.
It might not be some other communication service that kills email, but rather apps and push notifications trying to outmaneuver Google.